| 000 | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 005 | 20251203092039.0 | ||
| 020 | _a0844230944 | ||
| 082 |
_a659.1 _bBOG |
||
| 100 | _aBogart, Leo | ||
| 245 |
_aStrategy in advertising _bMatching media and messages to markets and motivations |
||
| 250 | _a2nd ed. | ||
| 260 |
_aLincolnwood _bNTC Business Books _c1990 |
||
| 300 |
_axxx, 406 p. _b23 cm. _cPB |
||
| 630 | _aMarketing management | ||
| 630 | _aAdvertising management | ||
| 964 |
_bENGLISH _c _d659 _eBOOK _f _g_ |
||
| 997 | _a88689 LIBSS C | ||
| 999 |
_c62055 _d62055 |
||