000 00000nam a2200000 a 4500
005 20251203091756.0
020 _a0844235504
082 _a658.848,
_bD, Czi
100 _aCzinkota, Michael R.
245 _aGlobal Marketing imperative: Positioning your company for the new word of business
260 _aLincolnwood
_bNTC Business Books
_c1995
300 _aviii,308p.
_c24 cm.
690 _aGeneral Management
690 _aMarketing
700 _aRonkainen, Ilkka A.
700 _aTarrant, John J.
964 _bEng
_c
_d
_e
_f
_g_
997 _a83692 LIBSS C
999 _c52263
_d52263