000 00000nam a2200000 a 4500
005 20251203091737.0
020 _a0534084540
082 _a659.1072,
_bD, fle
100 _aFletcher, Alan D
245 _aFundamentals of advertising research
250 _a3rd ed.
260 _aBelmont
_bWadsworth
_c1987
300 _axiv, 322p, 23cm
690 _aAdvertising-Research
700 _aBowers, Thomas A
964 _bEng
_c100
_d
_e010
_f
_g_
997 _a64746 LIBSS C
999 _c51155
_d51155