000 00000nam a2200000 a 4500
005 20251202164240.0
082 _a658.0051
_bHBR
100 _aHarward Business Review
245 _aAdvertising: better planning better results
260 _aNew York
_bHarward Business Review
_c1980
300 _a187 p.
_c24 cm.
_bHB
490 _aHarward Business Review 21020
630 _aManagement
964 _b
_c
_d
_e
_f
_g_
997 _a4942 C
999 _c4878
_d4878