000			00000nam a2200000 a 4500
005			20251203112640.0
020			_a9788126550890
082			_a658.4038 _bBAE
100			_aBaesens, Bart
245			_aAnalytics in a big data world _bthe essential guide to data science and its applications
260			_aHoboken, New Jersey : _bWiley _c2014
300			_axv, 232 p. _bill. _c24cm. _bHB
490			_aWiley Big Data Series
500			_aincludes index
600			_b _c_
630			_aBig data
630			_aManagement
630			_aStatistical methods
630			_aManagementData processing
856			_f_
856			_a_
964			_b _c _d _e _f _g_
965			_aThe guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really
997			_a206527 C
999			_c166316 _d166316