TY  - BOOK
AU  - Boyd,Harper W,Jr.
AU  - Westfall,Ralph.
AU  - Stasch,F.Stanley.
TI  - Marketing Research: Text and Cases
SN  - 8185386161
U1  - 658.80072 
PY  - 2004///
CY  - Delhi
PB  - Richard D.Irwin
ER  -