Keegan, Warren J. <br/><br/>
Global Marketing Management 

 - 7th ed. 
 - New Delhi  Prentice-Hall of India  2002 
 - xxv,617p.  24 cm. PB 
<br/><br/><label>ISBN: </label>8120320662 
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEE