00316nam a2200109 a 450000500170000002000150001708200150003210000190004724500740006626000440014030000220018420251203110545.0  a8120322401  a658.8bHUN  aHunt,Shelby D.  aFoundations of marketing theorybToward a General Theory of Marketing  aNew DelhibPrentice-Hall of Indiac2003  axv,323p.c22cm PB