Kotler,Philip <br/><br/>
Principles of Marketing 

 - 10th ed. 
 - New Delhi  Prentice-Hall of India  2004 
 - xxix,661p.  22cm PB 
<br/><br/><label>ISBN: </label>8120323491 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT