Balaji, B <br/><br/>
Services marketing and managment 

 - New Delhi  S.Chand & Company  2002 
 - xii, 474 p.  PB  22 cm. 
<br/><br/><label>ISBN: </label>8121921619 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAL