Kotler, Philip <br/><br/>
Principles of marketing 

 - 9th ed 
 - New Delhi  Prentice-Hall of India  2001 
 - xxxi,785p.  PB  22cm 
<br/><br/><label>ISBN: </label>8120318390 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT