00322nam a2200133 a 450000500170000002000150001708200160003210000180004824500230006625000110008926000440010030000240014470000200016820251203110305.0 a8120304845 a658.83bLUC aLuck, David J aMarketing research a7th ed aNew DelhibPrentice Hall of Indiac2001 axvi,683p.c22cmbPB aRubin, Ronald S