Srinivasan, R <br/><br/>
Case studies in marketing  the Indian context 

 - New Delhi  Prentice Hall of India  2000 
 - xiv,217p.  PB.  22cm. 
<br/><br/><label>ISBN: </label>8120316789 
<br/><br/><label>Dewey Class. No.: </label>658.83  / SRI