00315nam a2200109 a 450000500170000002000150001708200160003210000220004824500660007026000440013630000250018020251203110305.0  a8120314379  a658.84bGUP  aGupta, Vaswar Das  aMarketing mantrabthe real story of direct marketing in India  aNew DelhibPrentice Hall of Indiac1998  axi,162p.c22cm.bPB.