Gupta, Vaswar Das <br/><br/>
Marketing mantra  the real story of direct marketing in India 

 - New Delhi  Prentice Hall of India  1998 
 - xi,162p.  PB.  22cm. 
<br/><br/><label>ISBN: </label>8120314379 
<br/><br/><label>Dewey Class. No.: </label>658.84  / GUP