TY  - BOOK
AU  - Lilien, Gary L
AU  - Sridhar Moorthy,K.
ED  - Kotler,Philip
TI  - Marketing models
SN  - 8120314751
U1  - 658.83 
PY  - 1999///
CY  - New Delhi
PB  - Prentice Hall of India
ER  -