Batra, Rajeev <br/><br/>
Advertising management 

 - 5th ed 
 - New Delhi  Prentice Hall of India  2000 
 - xiii,754p.  PB  22cm 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT