Kapoor, Jagdeep <br/><br/>
24 brand mantras  finding of place in the minds and hearts of consumers 

 - New Delhi  Response Books  2001 
 - 111p.  PB  18cm. 
<br/><br/><label>ISBN: </label>0761995250 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP