Agarwal, P.K. <br/><br/>
Principles of Modern advertising 

 - 2nd rev.ed. 
 - Meerut  Pragati Prakashan  2001 
 - 534p.  PB.  22cm.  xxvip. 
<br/><br/><label>ISBN: </label>8175561092 
<br/><br/><label>Dewey Class. No.: </label>659.1  / AGA