Keegan, Warren J <br/><br/>
Global marketing management 

 - 5th ed 
 - New Delhi  Prentice Hall of India  1999 
 - xix,828p.  PB  22cm 
<br/><br/><label>ISBN: </label>8120309596 
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEE