00345nam a2200121 a 450000500170000002000140001708200150003110000210004624500700006726000380013730000260017570000220020120251203110209.0  a084423372  a659.1bGRE  aGregory, James R  aMarketing corporate imagebthe company as your number one product  aChicagobNTC Business booksc1999  axiii,274p.c22cm. HB.  aWiechmann, Jack G