00343nam a2200133 a 450000500170000002000150001708200150003210000190004724500470006625000220011326000360013530000230017170000150019420251203110115.0 a8121916976 a658.8bPIL aPillai, R.S.N. aModern marketingbPrinciples and practices a2nd rev. enl. ed. aNew DelhibS. Chand & Co.c1998 aviii,390p.c23 cm. aBagavathi,