Pillai, R.S.N. <br/><br/>
Modern marketing  Principles and practices 

 - 2nd rev. enl. ed. 
 - New Delhi  S. Chand & Co.  1998 
 - viii,390p.  23 cm. 
<br/><br/><label>ISBN: </label>8121916976 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL