00277nam a2200109 a 450000500170000002000150001708200150003210000270004724500230007426000390009730000310013620251203110107.0  a8174730796  a658.8bGRO  aGross, Andrew C. et al  aBusiness marketing  aDelhibA.I.T.B.S. Publishersc1998  axxi, 763p.ceI-26c23 cm.