00341nam a2200133 a 450000500170000002000150001708200160003210000190004824500400006726000500010730000160015770000160017370000180018920251203110055.0 a013858267X a647.94bKOT aKotler, Philip aMarketing for hospitality & tourism aNew JerseybPrentice hall Internationalc1996 a704p.c22cm aBowen, John aMakens, James