TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management : analysis, planning, implementation, and control
T2  - Prentice-Hall series in Marketing
SN  - 0876925131
U1  - 658.8, 
PY  - 1988///
CY  - Delhi
PB  - Prentice-Hall of India
ER  -