00389nam a2200133 a 450000500170000002000150001708200190003210000190005124500750007025000120014526000400015730000200019749000380021720251203092417.0  a0876925131  a658.8,bD, kot  aKotler, Philip  aMarketing management : analysis, planning, implementation, and control  a6th ed.  aDelhibPrentice-Hall of Indiac1988  axxi, 777p, 22cm  aPrentice-Hall series in Marketing