Zikmund, William G <br/><br/>
Cases in marketing research 

 - Chicago  Dryden Press  1982 
 - 344 p.24 cm.  PB 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing research -- Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.830722  / ZIK