Zikmund, William G. <br/><br/>
Exploring marketing research 

 - 2nd ed. 
 - New York  Dryden Press  1986 
 - xvi, 794 p.  PB 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK