TY  - BOOK
AU  - Bogart, Leo
TI  - Strategy in advertising: Matching media and messages to markets and motivations
SN  - 0844230944
U1  - 659.1 
PY  - 1990///
CY  - Lincolnwood
PB  - NTC Business Books
KW  - Marketing management
KW  - Advertising management
ER  -