Bogart, Leo <br/><br/>
Strategy in advertising  Matching media and messages to markets and motivations 

 - 2nd ed. 
 - Lincolnwood  NTC Business Books  1990 
 - xxx, 406 p.  23 cm.  PB 
<br/><br/><label>ISBN: </label>0844230944 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing management<br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1  / BOG