TY  - BOOK
AU  - Schiffman, Leon G
AU  - Kanuk, Leslie Lazar
TI  - Consumer behavior
SN  - 8120312880
U1  - 658.8342 
PY  - 1997///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Management
KW  - Consumer behavior
ER  -