Kotler, Philip <br/><br/>
Marketing management  Analysis, planning, implementation and control 

 - 9th ed. 
 - New Delhi  Prentice-Hall  1998 
 - xxxvii, 8789p.  22cm.  PB 
<br/><br/><label>ISBN: </label>8120311787 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT