TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John G.
AU  - Aaker, David A.
TI  - Advertising management
SN  - 8120312198
U1  - 659.1 
PY  - 1998///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Management
KW  - Advertisement
ER  -