Batra, Rajeev Myers, John G. Aaker, David A. <br/><br/>
Advertising management 

 - 5th ed 
 - New Delhi  Prentice-Hall  1998 
 - xiii,754p.  20 cm.  PB 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Management<br/>Advertisement
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT