TY  - BOOK
AU  - Anderson, Alan H.
AU  - Kleiner, David
TI  - Result oriented marketing communications
T2  - Beacon's result oriented series
SN  - 8186104801
U1  - 658.834 
PY  - 1998///
CY  - New Delhi
PB  - Beacon Books
KW  - Management
KW  - Marketing communications
ER  -