Anderson, Alan H. Kleiner, David <br/><br/>
Result oriented marketing communications 

 - New Delhi  Beacon Books  1998 
 - xxix, 249p.  18 cm.  PB 
 - Beacon's result oriented series .
<br/><br/><label>ISBN: </label>8186104801 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Management<br/>Marketing communications
<br/><br/><label>Dewey Class. No.: </label>658.834  / AND