TY  - BOOK
AU  - Khurana, Rakesh
AU  - Ravichandran, A.N.
TI  - Strategic marketing management: concepts & cases an Indian context, Rakesh Khurana, eng
T2  - AIMA-CMA open management series
SN  - 8172400837
U1  - 658.802, 
PY  - 0000///19
CY  - New Delhi, Global Business Press, In
ER  -