00422nam a2200133 a 450000500170000002000150001708200210003210000200005324500920007326000450016530000190021049000360022970000230026520251203092005.0 a8172400837 a658.802,bD, khu aKhurana, Rakesh aStrategic marketing management: concepts & cases an Indian context, Rakesh Khurana, eng aNew Delhi, Global Business Press, Inc19 axi,257p.c22cm aAIMA-CMA open management series aRavichandran, A.N.