00331nam a2200109 a 450000500170000002000150001708200210003210000220005324500820007526000420015730000220019920251203092002.0  a0074624016  a658.827,bD, sen  aSengupta, Subroto  aBrand positioning:strategies for competitive advantage, Subroto Sengupta, eng  aNew Delhi, Tata McGraw-Hill, Inc1995  axviii,299p.c22cm