TY  - BOOK
AU  - Ruddick, Morris E.
AU  - Sherwood, Philip K
AU  - Stevens, Robert E.
ED  - .
TI  - Marketing research handbook
U1  - 658.83 
PY  - 1983///
CY  - Delhio
PB  - Prentice Hall
KW  - Marketing research
ER  -