00339nam a2200121 a 450000500170000002000150001708200190003210000190005124500750007025000120014526000400015730000200019720251203091858.0  a8120308778  a658.8,bD, kot  aKotler, Philip  aMarketing management : analysis, planning, implementation, and control  a8th ed.  aDelhibPrentice-Hall of Indiac1994  axxx, 802p, 24cm