Kotler, Philip <br/><br/>
Marketing management : analysis, planning, implementation, and control 

 - 8th ed. 
 - Delhi  Prentice-Hall of India  1994 
 - xxx, 802p, 24cm 
<br/><br/><label>ISBN: </label>8120308778 
<br/><br/><label>Dewey Class. No.: </label>658.8,  / D, kot