00331nam a2200109 a 450000500170000002000150001708200150003210000190004724500860006626000420015230000270019420251203091857.0  a0712655638  a658.8bMCK  aMcKenna, Regis  aRelationaship marketing : own the market through strategic customer relationships  aLoNew DelhionbCentury Businessc1991  axiii, 242p.c22cm.bHB