Parasuraman, A <br/><br/>
Marketing research 

 - Massachusetts  Addison-Wesley  1986 
 - xiv,831p.  24 cm.  PB 
<br/><br/><label>ISBN: </label>0201060515 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing, Research, Management
<br/><br/><label>Dewey Class. No.: </label>658.83  / PAR