Keegan, Warren J. <br/><br/>
Global marketing management 

 - 5th ed. 
 - Delhi  Prentice-Hall  1995 
 - xix,828p.  22 cm. 
<br/><br/><label>ISBN: </label>8120309596 
<br/><br/><label>Dewey Class. No.: </label>658.848,  / D, kee