Khurana, Rakesh <br/><br/>
Strategic marketing management: concepts & cases 

 - Delhi  Global Business Press  1995 
 - xi,257p.  22 cm. 
<br/><br/><label>ISBN: </label>8172400837 
<br/><br/><label>Dewey Class. No.: </label>658.8,  / d, KHU