Aaker, David, A. <br/><br/>
Advertising management 

 - 4th. ed. 
 - Delhi  Prentice-Hall  1994 
 - xiii,593p.  23 cm. 
<br/><br/><label>ISBN: </label>8120307909 
<br/><br/><label>Dewey Class. No.: </label>659,  / D, aak