TY  - BOOK
AU  - Loudon, David L
TI  - Consumer behavior: concepts and applications
T2  - McGraw-Hill series in Marketing
SN  - 0071125116
U1  - 658.8342 
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer Behavior, Management
ER  -