Loudon, David L <br/><br/>
Consumer behavior  concepts and applications 

 - 4th ed. 
 - New York  McGraw-Hill  1993 
 - xxii,788p.  26 cm.  PB 
 - McGraw-Hill series in Marketing .
<br/><br/><label>ISBN: </label>0071125116 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Consumer Behavior, Management
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOU